Privacy Policy

Effective October 13, 2026

River Valley Home & Lumber ("we," "us," or "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have, including how to stop receiving text messages from us.

Information we collect

We collect information you choose to give us when you shop with us, call or email us, fill out a form, follow us on social media, or sign up for text messages. This may include:

• Your name
• Your mobile phone number and other phone numbers
• Your email address
• Your mailing or delivery address
• Order, quote, delivery and account details

Our website may also collect basic technical information automatically, such as your browser type and the pages you visit, to keep the site working and secure.

How we use your information

We use your information to:

• Process orders, quotes, pickups and deliveries
• Respond to your questions and provide customer service
• Send order, pickup and delivery updates and account notices
• Send promotions, specials and store news, but only if you have agreed to receive them
• Operate, maintain and improve our business and website
• Comply with legal obligations

SMS / text messaging

If you opt in to receive text messages from River Valley Home & Lumber, we will use your mobile number to send the types of messages you agreed to receive, such as order and delivery updates, store announcements and promotions.

• Consent: We text you only after you've given us permission. Consent to receive text messages is not a condition of any purchase.
• Message frequency varies.
• Message and data rates may apply depending on your mobile carrier and plan.
• To opt out, reply STOP to any message. You will receive one final message confirming you've been unsubscribed, and we will send no further texts unless you opt in again.
• For help, reply HELP to any message, call us at (479) 675-8837, or email info@rivervalleylumber.com.
• Mobile carriers are not liable for delayed or undelivered messages.
• See our full SMS Terms & Conditions.

How we share information

We do not sell your personal information. We share it only as needed to run our business, for example:

• Service providers who help us operate, such as our text messaging platform, payment processing, accounting and delivery services. They may use your information only to provide services to us and must protect it.
• Legal reasons, when required by law, subpoena or court order, or to protect our rights, property or safety, or those of others.
• Business transfers, if our business is sold or merged, as part of that transaction.

Your choices

• Text messages: Reply STOP at any time to stop receiving texts.
• Email: Use the unsubscribe link in any marketing email, or contact us.
• Access, correction or deletion: Contact us to review, update or delete the personal information we hold about you, subject to records we must keep by law.

How we protect your information

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is completely secure, but we work to keep your information safe.

Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to this policy

We may update this policy from time to time. Changes take effect when posted on this page, and the date above will be updated.

Contact us